How is Ellevest different from other digital investment advisors?

Customized portfolios. Other advisors offer either a handful of portfolios, or an overwhelming inventory of products. Ellevest has hundreds of unique portfolios, that are tailored to women’s specific goals and timelines.

A different take on risk. We don't ask you questions about your risk tolerance to determine what your portfolio should be. Instead we determine your capacity for risk, based upon the goals you choose, and the timeline for those goals, and customize portfolios to each of those goals.

A goals-based approach. You can invest in multiple goals at one time, such as a down payment on a house or starting your own business. Ellevest looks at your profile, goals and timeline, then recommends goal-specific portfolios, target amounts, savings, and more for a completely customized investment plan. You can then explore changes to any aspect of your plan and see the tradeoffs you can make among goals.

Personalized Investment Plans. We provide deposit, savings, timeline, and portfolio recommendations for achieving each of your goals. The projections we show you are based upon these recommendations, as well as personal information such as your salary, growth in your salary based upon a gender-specific, education based salary curve, and your assets.

Higher likelihood of meeting your goals. Other advisors offer a 50% likelihood of achieving the forecasts they show, or better. Ellevest's recommendations are determined using a higher, 70% likelihood. That means you can feel more confident of reaching your goals with the investment plan we recommend.

Ongoing management and alerts. Ellevest's portfolio recommendations generally get more conservative as you approach your goal. This helps reduce the chance of losses due to market movements. Ellevest also monitors your portfolio daily, and rebalances, if needed. If you fall off track, we'll email you and give you a “heads-up” to let you know what to do to get back on course.

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